Culture Coach is a behavior-science-driven coaching practice focused on developing athletes, students, coaches, and teams through intentional culture, leadership, and habit formation. We help individuals and organizations translate behavior science into practical systems that support consistent performance and personal growth.

Culture Coach works with athletes across all sports. Our behavior-science-based coaching focuses on skills that apply universally — emotional regulation, accountability, leadership, focus, and consistency — regardless of sport.

Because our work is centered on behavior and performance habits, we support athletes in individual and team sports, including (but not limited to):

• Football

• Basketball

• Soccer

• Baseball and softball

• Volleyball

• Track and field

• Swimming

• Tennis

• Golf

• Wrestling

• Cheer and dance

• Lacrosse

• Hockey

• Martial arts

• Individual and emerging sports

If an athlete operates in a performance-driven environment, Culture Coach’s approach translates.

Culture Coach works with:

• High school, collegiate, and professional athletes

• Coaches and coaching staffs

• Sports teams and athletic programs

• Students and families through Step Up for Students–supported services

• Leaders operating in high-performance environments

Our work supports those seeking structure, accountability, and sustainable development — not short-term motivation.

Behavior-science-based coaching applies research-backed principles from behavioral science to understand why behaviors occur and how to change them reliably. Instead of relying on motivation or inspiration alone, we use evidence-based strategies to design environments, routines, and feedback systems that make effective behaviors more likely under pressure. Our work focuses on building repeatable habits, emotional regulation skills, and leadership behaviors that are observable, measurable, and sustainable over time.

How is culture coach different etc? Traditional coaching often emphasizes mindset, motivation, or advice. Culture Coach focuses on behavior—and the systems that shape it.

Our approach is grounded in behavioral research and applied behavior science, meaning we assess patterns, identify skill gaps, and implement evidence-based interventions rather than relying on willpower or intensity alone.

We work on:

• Observable habits and decision-making under pressure

• Consistency over intensity

• Leadership behaviors that shape culture

• Systems, cues, and feedback loops that support accountability

This results in more reliable performance, clearer expectations, and long-term behavior change, not short-term motivation.

Yes. Team culture is one of our core specialties.

Culture Coach helps teams:

• Define clear behavioral standards

• Align leadership actions with stated values

• Improve communication and accountability

• Build trust and psychological safety

• Reduce inconsistency and emotional reactivity

Strong cultures are intentionally designed, not assumed.

Yes. Culture Coach provides individual coaching for athletes focused on:

• Emotional regulation and focus

• Leadership development

• Consistency in preparation and execution

• Confidence rooted in behavior rather than emotion

This is especially impactful for athletes navigating transitions, pressure, or leadership roles.

Culture Coach offers approved services for families using Step Up for Students scholarships. These services support students beyond academics by focusing on behavior, self-management, leadership, and life skills.

Step Up for Students–eligible services may include:

• Initial student behavioral and developmental assessments

• One-on-one coaching focused on emotional regulation, accountability, and goal-setting

• Executive functioning and habit-building support

• Leadership and confidence development

• Parent collaboration and guidance

• Virtual workshops and group sessions

Services are tailored to each student’s developmental needs and environment.

No. Step Up for Students services are available for students in general, including those who:

• Struggle with focus, behavior, or consistency

• Need support with self-confidence or emotional regulation

• Are developing leadership skills

• Are transitioning academically or socially

Athletic participation is not required.

Culture Coach supports:

• High school students (including Step Up for Students participants)

• Collegiate athletes

• Adult and professional athletes

Approaches are adapted to the individual’s age, environment, and goals.

Yes. Culture Coach offers both in-person and virtual services, including:

• Individual coaching sessions

• Team and group workshops

• Student and parent coaching sessions

• Leadership development programs

Virtual offerings make services accessible regardless of location.

Culture and behavior determine how individuals and teams perform under pressure. Talent may set the ceiling, but behavior determines consistency—and consistency wins.

Strong cultures reinforce behaviors that lead to:

• Resilience under pressure

• Consistent execution

• Confident decision-making

• Leadership that holds standards

• Stronger performance on and off the field

Winning environments are built on clear expectations, repeatable behaviors, and systems that make excellence the norm.

The first step is a discovery conversation to understand goals, challenges, and eligibility (including Step Up for Students). From there, a customized coaching plan is recommended.

Start a Conversation!

Culture Coach offers services aligned with Step Up for Students guidelines. Families should confirm eligibility and approved service categories prior to enrollment.

Contact Culture Coach to learn how behavior-science-driven coaching can support students, athletes, coaches, and teams.

Get in Touch!